In house capability in the research and development

In-house capability in the research and
development process (product research,
process research, basic research,
development, imitation, etc.)
no (research is provided by
the seller of the
microbrewery)
R&D staff skills in terms of creativity,
simplicity, quality, reliability, etc.
Access to outside sources of research and
engineering (e.g., suppliers, customers,
contractors)
yes (research is provided by
the seller of the
microbrewery)
Shared cost or activities with other business
units

2 4 4 3
Cash flow strong
3 3 3 3
strong
3 4 4 4
strong
2 4 4 4
manager of the business unit
7 4 4 3
4 4 4 4
2 5 5 7
Flexibility and adaptability of management
2 5 5 5
5 5 5 5
Personnel turnover
Personnel turnover
3 4 6 6
Funding, grants and initiatives Funding, grants and initiative
5
5
5 5
Home market lobbying/pressure groups Home market lobbying/pressu
5
5
5 5
Inter-country relationships/attitudes Inter-country relationships/at
4 4 4 4
Internal political issues Internal political issues
3
3
3 3
Home economy situation Home economy situation
5 5 5 5
Home economy trends Home economy trends
5 5 5 5
General taxation issues General taxation issues
5 5 5 5
Specific industry factors Specific industry factors
6 6 6 6
Customer/end-user drivers Customer/end-user drivers
7 7 7 7
Job growth/unemployment Job growth/unemployment
7 7 7 7
Production level Production level
6
6
6 6
Internal finance Internal finance
7 7 4 7
Consumer attitudes and opinions
8 5 5 5
Media views Media views
5
5
5 8
Brand, company, technology image
5 7 7 9
Where the competitor is generating the scale
or other factors that are key to its cost
position
controlled level of waste (QC
reject factor)
Unity of values and clarity of purpose in the
organization
Consistency of organizational arrangement
with strategy
Leadership qualities of CEO; ability of CEO to
motivate
Ability to coordinate particular functions or
groups of functions (e.g. , manufacturing
with research coordination)
focus on manufacturing and
distribution
Age, training, and functional orientation of
management
Age, training, and functional
orientation of management
focus on manufacturing and
distribution
Ability of corporation to support planned
changes in all business units in terms of
financial and other resources
Ability of corporation to
support planned changes in
all business units in terms of
financial and other resources
Ability of corporation to supplement or
reinforce business unit strengths
Ability of corporation to
supplement or reinforce
business unit strengths
Special treatment by or access to
government bodies
Consumer attitudes and
opinions
Brand, company, technology
image

Consumer buying patterns Consumer buying patterns
7
7
7 7
Major events and influences Major events and influences
7
7
7 7
Buying access and trends Buying access and trends
6
6
6 6
Advertising and publicity Advertising and publicity
7
7
7 9
Demographics (age, gender, race, family size)
7 7 7 7
Lifestyle changes Lifestyle changes
7 7 7 7
Education Education
8 6 6 6
Health Health
7 6 6 6
Living standards