first amendment gives us free speech still some limited ex of govt influences a

First amendment gives us free speech still some

This preview shows page 28 - 29 out of 29 pages.

-first amendment gives us free speech, still some limited ex of gov’t influences a limited ban on broadcast”indecency” The Janet Jackson superbowl incident “wardrobe malfunction” CBS fined 550,000 -happened at the beginning of the DVR (TV)revolution --only applies to broadcasting (not cable) --only applies during certain times of day (6am-10pm) Rules re children’s advertising and education video Technological Influence recording and time shifting ability VCR-->DVR-->Streaming-->podcasting -allows personalized entertainment and news ability to bringe Economic Influence
Image of page 28
-for mass media industry messages are expensive to make and deliver -amazingly high failure rate Exponentiality- relatively few items bring the most revenue, hit movies, etc Only a small proportion of product, 10% of tv shows, movies bring 90% of revenue Media revenue comes from -consumers -advertising Consequences of economics -needs hits (big audiences) -tradtional view of how to get hits -media content must be “dumbed down” -appeal to “lowest common denominator” so low mental effort, base human desires (sex, violence, sensationalism) However; selectivity and media diversity now challenges this viewpoint -competing viewpoint- competition for audiences can lead to “low/stupid” content as well as “high/smart” content Ex compare simplistic hits of 1960’s-1980’s Narrative complexity demanding engaged audiences rewatching analyzing, even collecting Low culture- entertainment that appeals to people’s most baser instincts Narrative complexity- complex episodes that can generally stand on their own, a tactic used by tv show producers to attract people even without much background on other episodes Narrowcasting- targeting narrower, more specific audiences, tactic creates a more loyal fanbase Self censorship- low risk of losing an audience,careful audience research done to eliminate possibly offending viewers or sponsors
Image of page 29

You've reached the end of your free preview.

Want to read all 29 pages?

  • Fall '07
  • Mullin

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture