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Giving back to the community through volunteering, charitable contributions and community involvement allows both internal and external stakeholders to see a firms work in action. Tsai, Joe, Lin, Chiu & Shen (2015) believe that “business organizations can make a contribution to a better quality of life through, for example, social action programs without sacrificing their business profits” (p. 363). Dr. Fischer (n.d) states that “the most important things—matters of theheart—are the hardest things to quantify or measure, and yet these are the things that ultimately impact a company’s long term bottom line and frame a company’s reputation” (slide 4).A company that comes to mind is TOMS Shoes. TOMS shoes models a one-for-one system, for every pair of shoes sold one pair of shoes are giving to a child in need, worldwide. Additionally, TOMS founder Blake Mycoskie began selling sunglasses that he also incorporated
BETTER CORPORATE CITIZENS 3to his one-for-one model and for every pair of sunglasses sold, he “donates eye care, surgery, andprescription glasses in developing countries” (Toms shoes, 2011).