foreign markets.
Organizational behavior is essentially the study of personality of individuals or
characteristics of groups in an organization, it helps determines how groups or individuals
behave and react and how effective they are in their position/role. In order for a business to be
successful and obtain a engaging and motivated workforce a company must enforce a positive
behavior. "A positive behavior must be maintained or improved so as to improve performance of
the company" (Luthans, Youssef P. 337). An organizational behavior issues that began rising in
Starbuck's locations was the misunderstanding/miscommunication and behavior between the
employee and managers. This issue resulted in Starbuck's employees being discouraged and not
motivated or committed to working thus causing performance of the stores to greatly decrease.
So how can we prevent the miscommunications and misunderstandings between managers and

employees? Another organizational behavior issue that affects Starbucks is the temporariness that
managers deal with in order to execute daily operations. A typical Starbuck's employee is paid
roughly $12-15 dollars, which means employees come and go as the jobs are flexible and allows
millennials to make some money while paving their future career/life. How can we attract more

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- Spring '19
- Starbucks Coffee Company