The advertisement were distinguish and non traditional from break dancing to

The advertisement were distinguish and non

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in advertising. The advertisement were distinguish and non-traditional from break dancing to celebrity endorsements; they were youthful similar to their target. They even went to hold a giant Swiss watch in the tallest skyscraper in Germany. People were astonished and many people wanted it. Even their retail shops were unpredictable; some line was sold in fruit and vegetables markets. The swatch was kept away from jewelry displays and was sold in boutiques. IV. How do you analyze the watch market and Swatch’s standing now? What would you recommend Swatch marketing managers to do? The Swatch group has announced in 2018 a 70% increase in profits after periods of worldwide slowdown with one of the leading factors attributable to millennials’ increasing demand for Swiss watches and innovative products regardless of price segment (Atkins, 2018). As such, Swatch has great opportunities for success in today’s market as it is known for its innovative, youthful, and stylish image that young people are looking for today. Also, being part of Swatch group gives swatch a huge advantage as it is able to learn from this wide group’s experience as it leads the Swiss watches market with the highest market share amounting to 29.1% according to Morgan Stanley Research. In 2018, Swatch Group in collaboration with Audemars Piguet has revolutionized the whole watch-making industry with the introduction of a new technology called Nivachron that optimizes the resistance of watches in the magnetism filed. The Group revealed that the first watch to receive this new technology is the Swatch brands with the introduction of a new Swatch Flymagic line making the Swatch brand a true leader in terms of innovation and new technologies (Markl, 2019).
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The Birth of the Swatch 8 We recommend Swatch marketing managers to focus on marketing this core competence, the new paramagnetic technology, as it adds to what distinguishes Swatch from all the watches in the industry giving it a sustainable competitive advantage. As some might argue that Swatch should take steps to combat the new trend of smart watches developed by Apple and Android, we believe that Swatch should focus on the new paramagnetic technology as customers looking for such smart-watches can find them in other brands falling under the Swatch group umbrella (Atkins, 2018).
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The Birth of the Swatch 9 Refrences: Atkins, R. (2018). Millennials hand Swatch a timely boost in sales | Financial Times. Retrieved from [Accessed 1 Apr. 2019]. Cellich, C. (2012). Swatch case Study—Commentary. Thunderbird International Business Review, 54(5), 763-765. doi:10.1002/tie.21498 Garel, G. (2015). Lessons in creativity from the innovative design of the swatch. Technology Innovation Management Review, 5(7), 34-40. doi:10.22215/timreview/912 Markl, X. (2019). Swatch Flymagic - Inverted Automatic Movement and First Watch with Nivachron Hairspring (Hands-On) - Monochrome Watches. Retrieved from - watches.com/swatch-flymagic-inverted-automatic-movement-and-first-watch-with-nivachron- hairspring-hands-on/ [Accessed 1 Apr. 2019].
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