40 percent of future air traffic growth will come

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40 percent of future air-traffic growth will come from Asia-Pacific travel, and it wants those passen- gers flying on Boeing jets. So, Boeing is jointly designing and building an American-Japanese-Chinese plane, all to lock out any European, South American, or even Asian threat to its market. To keep the fate of Asian aerospace in its hands, Boeing is steadily broadening its contractual relationship with Ja- pan's three major players, Mitsubishi Heavy Industries, Kawasaki Heavy Industries, and Fuji Heavy Industries. The Japanese "heavies" make part of the airframe of the Boeing 767 and 20 percent of one of Boeing's newest planes, the 777. This strategy should ensure Boeing's dominance in Japan. NARREND 102. Refer to Boeing Company. Boeing has utilized a global vision in marketing its planes in Asia. The company realizes different countries require different strategies but that effective global marketing is a key to success. Boeing is practicing: a. global marketing b. standard international marketing c. global marketing standardization d. the foreign vision e. international selling schemes ANS: A Boeing is practicing global marketing by utilizing a global vision to effectively market goods and ser- vices across national boundaries.
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PTS: 1 REF: 53 OBJ: 05-1 TOP: AACSB Reflective Thinking | TB&E Model International Perspective | TB&E Model Strategy NAR: Boeing Company 103. Refer to Boeing Company. The Boeing facility in China is only one branch of this huge organization. Boeing can be called a(n): PTS: 1 REF: 55 OBJ: 05-2 TOP: AACSB Reflective Thinking | TB&E Model International Perspective NAR: Boeing Company 104. Refer to Boeing Company. The new American-Japanese-Chinese plane Boeing plans to design and build gives partial ownership to the manufacturing partners involved in the project. This is an example of: PTS: 1 REF: 65 OBJ: 05-4 TOP: AACSB Reflective Thinking | TB&E Model International Perspective | TB&E Model Strategy NAR: Boeing Company
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