On we announced an agreement to jointly develop software

On we announced an agreement to jointly develop

This preview shows page 6 - 8 out of 10 pages.

features across our entire product line except for retainers. On January 10, 2011, we announced an agreement to jointly develop software applications that will run on Cadent iTero™ and iOC™ scanners for use in Invisalign treatment. Cadent Inc. (“Cadent”) is a manufacturer of 3D digital scanning solutions for orthodontics and dentistry. The agreement embodies our commitment to innovation and our desire to improve the overall customer experience for Invisalign providers. The new applications will optimize case assessment and planning for Invisalign treatment, and bring valuable digital tools chair-side for Invisalign providers who use Cadent scanners. A series of applications will be developed over the next couple of years, and we expect the first application to be available by the end of 2011. Before we can bring these new applications to market, we need to ensure interoperability with Cadent scanners for use in Invisalign treatment. We have established very robust standards for scan quality and accuracy to ensure a specific scanning technology can successfully replace PVS impressions for Invisalign treatment. We are now in final beta tests to validate the Cadent systems, and expect to announce interoperability with Cadent scanners in the second quarter of 2011. 1. Continue to accelerate product and clinical innovation, including new products with significant evolution in features and functionality, in order to extend clinical applicability and enhance effectiveness, treat more patients and achieve better outcomes; 2. Enhance the customer experience for our doctors and for their staff through evolution in customer facing systems and programs making it easier and more efficient to adopt Invisalign into their practice and increase utilization; 3. Increase the effectiveness of consumer demand creation and extend Invisalign brand awareness; and 4. Continue to drive International growth, principally in Europe, while opening up additional new markets around the world.
V. Recommendation Table of Contents We believe continuing to introduce new products and product features will keep us at the forefront of the market and increase adoption and frequency of use (what we call utilization or same practice sales) of Invisalign, however, we expect that adoption of these new products will increase gradually over a number of years. During 2011, we plan to continue our efforts to demonstrate clinical efficacy and work towards a long term goal of becoming the orthodontic treatment of choice. Enhancing the customer experience and increasing adoption. We are committed to enhancing the customer experience through the evolution of our customer facing systems and programs making it easier and more efficient for our customers to adopt Invisalign into their practice and increase utilization. Specifically, we provide robust clinical education resources and training programs, clinical and field sales customer support, assistance with practice development, and incentive programs to encourage our customers integrate Invisalign into their practice.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture