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features across our entire product line except for retainers. On January 10, 2011, weannounced an agreement to jointly develop software applications that will run on CadentiTero™ and iOC™ scanners for use in Invisalign treatment. Cadent Inc. (“Cadent”) is amanufacturer of 3D digital scanning solutions for orthodontics and dentistry. Theagreement embodies our commitment to innovation and our desire to improve theoverall customer experience for Invisalignproviders. The new applications will optimize case assessment and planning forInvisalign treatment, and bring valuable digital tools chair-side for Invisalign providerswho use Cadent scanners. A series of applications will be developed over the nextcouple of years, and we expect the first application to be available by the end of 2011.Before we can bring these new applications to market, we need to ensureinteroperability with Cadent scanners for use in Invisalign treatment. We haveestablished very robust standards for scan quality and accuracy to ensure aspecific scanning technology can successfully replace PVS impressions for Invisaligntreatment. We are now in final beta tests to validate the Cadent systems, and expect toannounce interoperability with Cadent scanners in the second quarter of 2011.1. Continue to accelerate product and clinical innovation, including new products withsignificant evolution in features andfunctionality, in order to extend clinical applicability and enhance effectiveness, treatmore patients and achieve better outcomes;2. Enhance the customer experience for our doctors and for their staff through evolutionin customer facing systems and programsmaking it easier and more efficient to adopt Invisalign into their practice and increaseutilization;3. Increase the effectiveness of consumer demand creation and extend Invisalign brandawareness; and4. Continue to drive International growth, principally in Europe, while opening upadditional new markets around the world.
V.RecommendationTable of ContentsWe believe continuing to introduce new products and product features will keep us atthe forefront of the market and increase adoption and frequency of use (what we callutilization or same practice sales) of Invisalign, however, we expect that adoption ofthese new products will increase gradually over a number of years. During 2011, weplan to continue our efforts to demonstrate clinical efficacy and work towards a longterm goal of becoming the orthodontic treatment of choice.Enhancing the customer experience and increasing adoption. We are committed toenhancing the customer experience through the evolution of our customer facingsystems and programs making it easier and more efficient for our customers to adoptInvisalign into their practice and increase utilization. Specifically, we provide robustclinical education resources and training programs, clinical and field sales customersupport, assistance with practice development, and incentive programs to encourageour customers integrate Invisalign into their practice.