Brian knows his firms pricing strategy needs to be

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39. Brian knows his firm's pricing strategy needs to be consistent with the company's overall objectives. As marketing manager, Brian will base his pricing strategy on whether the company's objective is to: A. increase profits. B. increase sales. C. decrease competition. D. build customer satisfaction. E. any of these. 40. Tess is the marketing manager for a fast food restaurant chain. She uses a target return pricing strategy because her firm's primary objective is to: 41. Gary is the marketing manager for an automobile dealership. His boss tells him the firm's primary
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goal is to increase their local market share from 15 to 30 percent. Gary's pricing strategy will focus on: 42. Bernard's firm has set corporate direction to become one of the leaders in each of its significant market segments. It was Bernard's job to examine the pricing to determine how to maximize market share, even at the expense of profits in the short run. What kind of company objective would guide Bernard's effort? 43. Naomi tells her sales representatives the goal is to generate at least a 20 percent return on investment for all of the industrial building supplies they sell. Naomi is using a __________ pricing strategy. A. sales orientatio n B. target profit C. target return D. status quo E. competitive parity 44. A __________ strategy involves accurately measuring all the factors needed to predict sales and profits at various price levels, so that the price level that produces the highest return can be chosen.
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45. Health clubs often use a low, introductory offer price to get people to join their club. These low prices represent a __________ pricing strategy. 46. Many years ago Honda's Accord and Ford's Taurus were the top two selling cars in the United States. As the year was coming to an end, Ford cut the price of the Taurus, hoping to outsell the Accord and allow Ford to claim that "Taurus is the best-selling car in America." Ford was using a __________ pricing strategy.
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