used to acquaint customers of the trendy clothes stores with Passion Soles as the customer demographics are quite similar. The alliances will include discounts when both shoes and clothing are purchased as well as display some of each company's products at the other store. These activities are all designed to develop visibility on behalf of the marketing plan.Marketing Mix:Passion Soles marketing mix is comprised of the following approaches to pricing, distribution, advertising and promotion, and customer service.Pricing: Passion Soles pricing is designed to be competitive to the other fashion shoe retailers.Distribution: All shoes will be distributed to Passion Soles store front. While this will necessitate a second trip for the customer to come and pick up the shoes, it allows Passion Soles to offer a much wider selection than any of the competition.Advertising and Promotion: Location, targeted advertising in the newspaper and strategic alliances will serve asthe foundation of Passion Soles advertising and promotion effort.Customer Service: Exceeding customer's expectations is the company's mission.Marketing ResearchDuring the initial phases of the marketing plan development, several focus groups were carried out to help gaininsight into the most prized customer and some of their decision-making processes as they relate to shoe purchases. The information collected from the focus groups has been extremely helpful to Passion Soles and help justify the business model.An additional source of market research is a comprehensive survey that has been distributed to an upscale women's clothes retailer's customers. A mathematics graduate student was used in the development of the survey ensuring the survey was statistically significant and relevant. The survey was also quite insightful into the mind of a prospective customer.Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019Page 12
T-1.8.1_v3THE E-MARKETING MONITORING STRATEGY & EVALUATION METHODSThe final part of plan should explain and describe how you will monitor the e-Marketing plan when it isactivated. You will also have to describe the methods you will use to measure the success or failure ofyour e-marketing plan for the product or the service.Monitoring Strategy:The purpose of Passion Soles' marketing plan is to serve as a guide for the organization. Evaluation Methods:The following areas will be monitored to gauge performance:Revenue: monthly and annual.Expenses: monthly and annual.Repeat business.Customer satisfaction.SOURCES AND REFERENCES USED IN THE E-MARKETING PLAN1.Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019Page 13
T-1.8.1_v3APPENDIXInclude any attachments, facts, figures, pictures, diagrams, brochures, web screenshots, etc that you have discussed in your plan and may relate to explain the e-marketing plan more clearly.