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Possible AlternativesSome alternatives that the Carnival Cruise could use, is to have a special forum that is on their website that will explain to all their customers in detail on what was the main cause of any technical issues or human errors they experience. Another alternative is the company can hire a professional company that will address the public through social media instead of having customers and staff blow up the internet with their opinions and comments. Having a professional company will help keep the public happy by saying and posting the appropriate things at the right times via social media.RecommendationsSome recommendations for the Carnival Cruise line. Frist, is to offer special promotions or a full refund to all passengers that were ever aboard a cruise that had technical issues or any other crisis that would disrupt their time on the cruise. After doing this, they should ask each of them their honest opinion on how they feel about the cruise line now, now that they have
7Running head:Carnival Cruise Lines Case Study received compensation for their troubles. This would help the cruise line get its reputation back because it was these passengers that were leaving negative comments and feedback all across social media, that millions were able to see. Having these customers give their updated view on the cruise line will be a good start in building its reputation and popularity back to what it once was. They will never be able to hide or forget about these crises, but they can show they are making progress and have learned tremulously from their past mistakes and mishaps.
8Running head:Carnival Cruise Lines Case Study ReferencesMungin, L., & Morgenstein, M. (2013, March 16). Carnival cruise line in more troubledwaters. Retrieved February 05, 2017, from -problems/David, J. P. (2013, March 27). Carnival's Social Nightmare. Retrieved fromNow you're getting the lowest price possible... guaranteed! (2016). Retrieved fromCarnival Corporation & plc Annual Reports. (2016, March 4). Retrieved fromIacobucci, D. (2015). Marketing Management (1st Ed.). Stamford, CT. Cengage.Carnival Cruise Lines. (2010). About Us Retrieved from