MBA 560 Milestone Two Final.docx

Apple products are able to work seamlessly with each

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Apple products are able to work seamlessly with each other in order to deliver a richer
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and simplified experience. For example, a consumer wearing Apple Air Pods, the new wireless headphones from Apple, can seamlessly switch between devices in order to switch from a video from their MacBook in order to take a phone call from their iPhone. The same user can be working inside an application on their iPhone and switch over to using the same app on the MacBook. Android phones do not have interconnectivity between the smartphones and personal computers. The Apple 5G would be able to utilize the same features that all the rest of the Apple products utilize. For example, a user could use their MacBook to load songs over to their Apple Watch from across the home. Businesses would be able to utilize the Apple 5G in order to make point-of-sale transactions happen anywhere within the area. These transactions could feed over to the Apple 5G server. Companies would have minimal set-up time and could have a working and wireless point-of-sale system. III. Core Competency: Branding The final core competency is also the company’s greatest strength: Apple’s superior branding. The Apple brand brings forth a large amount of expectations. Additionally, the brand brings forward presumptions about the quality. Apple has always met and exceeded expectations. For the Apple 5G, consumers will be able to expect an interconnected and integrated system right out of the box. Apple stores would advertise the Apple 5G as the all-in-one 5G to Wi-Fi device. The company would also advertise towards small businesses. Both individual household consumers and small businesses would have presumptions towards choosing the Apple 5G to support their needs.
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References: I. Badenhausen, Kurt. “Apple Heads The World's Most Valuable Brands Of 2017 At $170 Billion.” Forbes, Forbes Magazine, 30 May 2017, - most-valuable-brands-of-2017-at-170-billion/#7285e9b0384b. II. Kulkarni, Chirag. “10 Things You Need to Learn From Apple's Marketing.” Entrepreneur, 8 Sept. 2016, . III. Jawula, Abdul. “Is Apple Becoming Too Dependent on IPhone Sales?” TheStreet, TheStreet, 25 Jan. 2016, - becoming-too-dependent-on-iphone-sales.html. IV. Laha, Rozelle. “Apple's India Manufacturing Plans Hang in the Balance.” , Livemint, 27 Aug. 2017, - manufacturing-plans-hang-in-the-balance.html. V. Mullis, Steve. “Lawsuits Mount As Apple Manages Fallout From Revelation Of Slowed IPhones.” NPR, NPR, 31 Dec. 2017, - from-revelation-of-slowed-iphones.
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