The bottom of the house of quality is to recognize those practical features that have the solidest relationship to the customers’ requirements, have poor competitive performance or will be robust selling points for Tabpc. This helps prioritize those technical features that should be deployed or focussed on during subsequent design and production or service delivery activities. The benefit for Tabpc in employing the house of quality matrix would be the identification of the reasons for customer grievances and makes it easier to take corrective action. It aids in ensuring that the voice of the customer will be upheld in subsequent comprehensive design, manufacturing, services and control activities. It will also be a valuable competitor analysis tool.