— Normally a series of mail-out items (letters, post cards, product samples, etc.) sent to a
specifically targeted population(s) called “cells”, e.g., companies might send promotional mail-outs to
current customers, former customers who have not shopped with the company for a period or time, and
new prospective customers — each of these groups would be considered a cell.
Digital or Interactive Marketing
— Any marketing efforts that were delivered to the consumer online or by
wireless networks (e.g., hand-held wireless devices). This could include Web site design and production,
banner advertising and promotions on other Web sites, e-mail marketing, and internal corporate marketing
tools such as customer relationship marketing or database building tools.
— Any piece of print material that was not strictly advertising, for instance brochures, annual
reports, posters, flyers and in-store materials.
Any marketing effort that included a time-limited offer or incentive to either purchase a
product or offer personal data. Promotions could involve advertising, direct marketing, interactive
marketing, product packaging and/or outdoor marketing.