IMDR Page 22 Digital banking awareness 83 Digital banking unawareness 17

Imdr page 22 digital banking awareness 83 digital

This preview shows page 22 - 29 out of 47 pages.

IMDR Page 22 Digital banking awareness 83 Digital banking unawareness 17
Image of page 22
INTERPRETATION OF DATA COLLECTION SAMPLE SIZE: 55 1. How many people do net banking? Solution: DIGITALISATION NO. OF CUSTOMERS Digital banking 41 Does not use digital banking 14 DIG ITAL BANKING DON’ T USE DI GI TAL BAN KI NG 0 5 10 15 20 25 30 35 40 45 41.00 14.00 INTERPRETATION: Total out of 55, 41 people are using net banking and 14 are not using it instead of knowing about digital services. IMDR Page 23
Image of page 23
2. Age group who are shifting for digitalisation? Solution: AGE NO. OF CONSUMERS 0-30 29 31-60 13 61-above 0 age no. of consumers 0 5 10 15 20 25 30 0-30 31-60 60-above no. of customers INTERPRETATION From total 29 people are youth i.e. below 30 years and 13 people are above 30 years. This means youth are accepting the digital banking easily rather than old age people as they think it is not safe and they have enough time to move down to bank for their work. And the youth is easily adaptable for changes. 3. Which category of bank you consider for technological advance? IMDR Page 24
Image of page 24
Solution: TYPES OF BANKS NO. OF CUSTOMERS Private sector banks 28 Public sector banks 13 public; 68.29% private; 31.71% No. of consumers INTERPRETATION: Mostly people prefer private sector banks above public sector, as they think that private sector is faster in bringing and updating technology and as discussed about relative performance private sector banks are at much high from 2009-11. IMDR Page 25
Image of page 25
4. What factor promotes you to use net banking? Solution: A) Reduce time of transaction 14 B) Ease of use 16 C) Cost effectiveness 0 D) Technology savy 11 FACTORS NO. OF CUSTOMERS Reduce time of transaction 14 Ease of use 16 Cost effectiveness 0 Technology savy 11 reduce time ease of use cost effectivness technology savy 0 2 4 6 8 10 12 14 16 18 14 16 0 11 no. of people no. of people INTERPRETATION: In this era, a person does not have much time, so for the convenience and update through technology customer prefer e-banking. Out of 55 customers 41 customers use net banking and because of the various reasons they are shifting to digitalisation, the most important factor is ease of use. IMDR Page 26
Image of page 26
5. How frequently you use banking service in a month? Solution : SERVICES USERS DO NOT USE branch banking 11 44 Atm 29 26 mobile banking 36 19 net banking 37 18 0 5 10 15 20 25 30 35 40 45 11 29 36 37 44 26 19 18 customer use services do not use services INTERPRETATION a) Branch banking – people hardly come to branch out of 55, 11 customer after the digitalisation has come up. b) Atm – all total from 55 people 29 don,t go to atm and 26 hardly go ones in a month. c) Mobile banking – out of 55, 36 people mostly use mobile banking for online booking of tickets, movie tickets, shopping . d) Net banking – most of the people (37) do net banking now a days atleat 4 to 5 times in a month. IMDR Page 27
Image of page 27
6. For what purpose people use digital banking?
Image of page 28
Image of page 29

You've reached the end of your free preview.

Want to read all 47 pages?

  • Fall '17
  • Mahvish ali

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes