Despite these problems faced by the business owners in Central Bontoc regarding

Despite these problems faced by the business owners

This preview shows page 4 - 7 out of 23 pages.

Despite these problems faced by the business owners in Central Bontoc regarding the implementation of TRAIN law, they still manage to continue their business operation. For this reason, the researchers were prompted to conduct a research on the degree of seriousness of the challenges experienced by business owners and their adoption strategies regarding the implementation of TRAIN law. By determining the degree of seriousness of the challenges experienced by business owners, this research will help identify what challenges have greater impact to the business owners so that they can be able to anticipate and prepare for the challenges to be encountered on the next packages of TRAIN law. By determining the strategies used by business owners to cope up with the implementation of TRAIN law, this research can help provide suitable strategies to other business establishment regarding the implementation of TRAIN. Conceptual Framework This study is anchored to the Social Influence Theory (Kelman, 1958). Under this theory individual’s attitudes, beliefs, and subsequent actions or behaviors are influenced 4
Image of page 4

Subscribe to view the full document.

by referent others through three processes: compliance, identification, and internalization. Compliance is assumed to occur when individuals accept influence and adopt the induced behavior to gain rewards and avoid punishments. Identification is said to happen when individuals adopt the induced behavior in order to create or maintain a desired and beneficial relationship to another person or a group. Internalization is assumed to occur when individuals accept influence after perceiving the content of the induced behavior is rewarding in which the content indicates the opinions and actions of others. When President Rodrigo Duterte signed into law the Tax Reform Acceleration Program, the business sectors had to find ways or strategies to cope up with the implementation of the new tax system. Business sectors had to comply with the new law to avoid penalties or violations. Business owners want to maintain a good relationship with their customers. Without customers the business cannot exist (Tantiangco, 2018). Business owners also take into consideration the activities of their competitors. As much as possible they would want to have the advantage over their competitors. For example with the increase of prices of goods brought about by TRAIN, business owners lower their prices compared to their competitors to attract and maintain customers (Lorenciana, 2018). This study is conducted to find out the degree of seriousness of the challenges experienced by the business owners in Central Bontoc and what adoption strategies they used to cope up with the implementation of TRAIN Law. The primary respondents of this study are the grocery strore owners. Grocery stores are heavily affected with the implementation of TRAIN since they are offering a variety of products which includes 5
Image of page 5
cigarettes, alcoholic beverages, sweetened beverages and sugar which prices and tax rates increased. Sari-sari stores which are common in Central Bontoc purchase their
Image of page 6

Subscribe to view the full document.

Image of page 7
  • Fall '16

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes