2 Exhibit the Skills of applying the introduced conceptual frameworks theory

2 exhibit the skills of applying the introduced

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2. Exhibit the Skills of applying the introduced conceptual frameworks, theory and techniques to various marketing contexts. 3. Describe and analyze the marketing behavior of firms and consumers. Course Contents:
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Unit I Introduction :Introduction to Marketing Management-Analyzing Marketing Environment and CompetitionFundamentalsofMarketing– need,want,demand,value,exchange,transaction,competition;Definitionsof marketing;Evolutionofmarketingconcepts(orientations) StrategicMarketingPlanning :Corporatelevelstrategies–SWOT Analysis;Product-MarketGrid; MarketingPlan–its natureandcontent Unit II MarketingEnvironment :Majorcomponentsofthemicro-environmentandmacro-environment Marketing Communication : Role of Promotion in Marketing, Integrated Marketing Communication, Determining Promotional Mix, Advertising, Sales Promotion Public Relations, Personal Selling and Sales Management. Unit III MarketSegmentation,TargetingandPositioning :Conceptsofmarketsegmentationandtargeting; variousbasesfor segmentation(consumerandindustrial);DifferentiationandPositioningstrategies Product :ProductClassification,Service– characteristicsandexpandedservicemixelements;ProductLine, ProductMix;ProductLifeCycleandmarketingstrategiesatdifferentstagesofPLC;NewProduct Development Unit IV BrandingandPackaging :Purposeofbranding;Characteristicsofgoodbrandname,brandnaming strategies;Brandequity;Brandingstrategies; PurposeofPackaging;TypesofPackaging– primary,secondary,shippingpackages Pricing :Procedurefor pricesetting;Pricingobjectives;Costanddemandconsideration;Pricingmethods; Modifyingtheprice;PricingStrategiesandTactics Unit V MarketingChannels :ImportanceofMarketingintermediaries;Typesofintermediariesandtheirfun ctions;Levelsof marketingchannels;Channelflowsandfunctions;Channeldesigndecisions;NetworkMarketing TheSellingProcess :Stepsofsellingprocess: DemandForecasting :Basicconceptsofmarketpotential,SalespotentialandSalesforecast;Purposea
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nd methodsofsalesforecasting Suggested Readings: 1. Blois-TextbookofMarketing,OUP 2. Etzel,M.J.,Walker,B.W.&W.J.Stanton-Marketing;TMH Grewal,D.&Levy,M.- Marketing;TMH 3. Kotler,P.,Keller,K.,Koshy,A.&Jha,M.-MarketingManagement;Pearson 4. Kurtz,David L,Boone, LouisE -PrinciplesofMarketing;Thomson 5. Lamb-Marketing7 th ed;ThomsonLearning 6. Palmer-PrinciplesofMarketing;OUP Course Name: Human Resource Management Course Code: MB 204 Course Credits: 4 L-T Scheme: 3-1 Course Objectives : The objective of this course is to give students the knowledge, understanding and key skills that are required by today's HR professionals and to enable students to effectively contribute to dynamic organizations. Students will also gain an understanding of key terms, theories/concepts and practices within the field of human resource management. Students shall learn to Identify and analyze the problems in the field of HRM and be able to provide innovative solutions. They shall be able to identify and appreciate the significance of ethical issues in HR practices and the management of people in the workplace.
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