On the other hand Haagen Dazs have an excellent value packages that they

On the other hand haagen dazs have an excellent value

This preview shows page 14 - 16 out of 38 pages.

On the other hand, Haagen-Dazs have an excellent value packages that they offering design of product for customer with combinations of product and services so as customer are more willing to pay for the product where they are received an augmented value packages. Which the company design their product with built-in the spoon on its lid so that customers are able to enjoy the ice-cream at outside, and consumer never go spoon less again through Haagen-Dazs comes out with this idea. In addition, Haagen- Dazs are not merely built-in the spoon into the lid but also offers a free complimentary cooler bag (Refer to appendix 4) for customers who purchase minimum of RM70 and above. Haagen-Dazs had done well through implementing this strategy, the value that Haagen-Dazs created is successfully to meet the satisfaction of customer since they are understood what customers want to receives. 13
Image of page 14
BBDT3193 Pricing Strategy According to the indirect competitors of Baskin Robbins which is Tutti Frutti frozen yogurt ice-cream also had offers a true differentiation value to the customer which introduces a healthy product so that customer is having a healthy living style when they purchase Tutti Frutti frozen yogurt ice-cream. The company is the market leader in premium frozen yogurt industry; they also introduced various flavours of frozen yogurt ice-cream which makes with highest quality yogurt ingredients to customer. The pricing strategy of Tutti Frutti is concern on product quality which reflects its characteristics of products so as enable the customer to differentiate the Tutti Frutti quality and benefits then customer are ready to spend their money for the value creation of Tutti Frutti since most customers believes that the quality comes with price. Consequently, both company of Haagen-Dazs and Tutti Frutti can be said that they are adopted customer-led approach of value creation to develop their product. Tutti-Frutti does not do well in value package which compared with both company of Baskin-Robbins and Haagen-Dazs. However, Tutti Frutti are not merely diversified their product but also provides the price parameters which according to the consumer’s preference, the prices of frozen yogurt is charged based on the quantity that consumer preferred. Tutti Frutti company position a unique strategy which the prices of frozen yogurt are charged by its weight that enables consumers to decide the weight of the cup. Therefore, Tutti Frutti able to leverage their ability to sell at higher prices and they also gained a competitive advantage since the value that offered by the company was increasing the willingness of consumer to pay for the price of Tutti Frutti frozen yogurt ice-cream. Last but not least, both company of Haagen-Dazs and Tutti Frutti is adopting a same pricing strategy to develop their product which is premium price strategy. Also, both company are focuses on superior quality ice-cream with setting their product prices artificially high and hence they priced their product is
Image of page 15
Image of page 16

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture