Higher potential profit margin o introduction of

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Higher potential profit margin o Introduction of autonomous ride- sharing platform planned for 2019 Weaknesses: o Problems with large-scale production o Vertical integration of too many components outside of the core capabilities Company operates at a loss and heavily relies on outside investment Opportunities: o Consumer interest in clean propulsion technology grows o Government support for electric vehicles o Mobility as a service expected to grow o Consumers dislike commission-based dealerships Tesla offers commission- free sales o Traditional dealerships push combustion-engine
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vehicles rather than EVs of competitors Threats: Strong incumbents in the automotive industry with more experience in production and more funds o Competing autonomous driving systems from Google, Apple and other software companies o Government regulations favor traditional sales channels/dealerships Integration: The SWOT-Analysis illustrates that Tesla's core capabilities of producing electric vehicles and offering valuable software in the form of autonomous driving and aftersales-services align with expected market trends. However, the company faces fierce competition from incumbents with more production experience and developed supply and distribution systems.
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  • Fall '19
  • Automobile

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