100%(4)4 out of 4 people found this document helpful
This preview shows page 11 - 12 out of 12 pages.
1. Performance Bounce fitness product or service needs to perform correctly so the customer can achieve their goals. 2. Price Customers of Bounce fitness have unique budgets with which they can purchase a product or service. 3.Functionality Bounce fitness product or service respond to customer need in order to solve their problem or desire. 4. Convenience Bounce fitness product or service needs to be a convenient solution to the function customers are trying to meet. .5. Efficiency Bounce fitness product or service needs to be efficient for the customer by streamlining an otherwise time-consuming process.
4) Explain key provisions of relevant legislation, codes of practice and national standards affecting marketing operations listed below: 4.1) Anti-Discrimination Legislation and Principles of Equal Opportunity, Equity, and Diversity Equal Employment Opportunity (EEO) is the principle that everyone can have equal access to employment opportunities based on merit, without fear of discrimination or harassment. Many employers develop EEO policies to promote workplace diversity and create a safe workplace for all employees. 4.2) Marketing Codes of Practice and Conduct such as the Australian Direct Marketing Association (ADMA) Direct Marketing Code of Practice The ADMA Code of Practice provides a principle-based, agile compliance framework that places consumers' interests at its core and gives marketers the support and guidance they need to make responsible decisions about data, technology, creativity, content and customer experience 4.3) Australian Consumer Law The Australian Consumer Law sets out consumer rights that are called consumer guarantees. These include your rights to a repair, replacement or refund as well as compensation for damages and loss and being able to cancel a faulty service.