They chart is a visual reference only based on your

They chart is a visual reference only. Based on your
analysis in this section only answer the question –
is the firm healthy?
- We have concluded that Marriott is
in the Desired Company quadrant
based on: holding 26% of market
share, acquiring more firms, and
expanding locations, as well as
both satisfied customers and
employees. However, they are
moving toward the complacent
category because their financial
ratios are below industry
standards and their revenue
growth is slowing. This could
indicate a halt to expansion.

SECTION B – Determine the Key components of the firm’s strategy (20 points) Use
proper citations.
1 Mission of the Firm - “To provide an exceptional lodging
experience by demonstrating
superior hospitality four our guests
by putting people first, pursuing
excellence, embracing change,
acting with integrity, and serving our
world.”
2 Vision of the Firm - “We seek to be the world’s leading
provider of hospitality services by
treating employees in ways that
create extraordinary customer
service and shareholder value.”
3 Stated Goals of the Firm To serve 360 or “doing good in every
direction.”
1. Nurture our World
“By 2025, contribute 15M hours of
volunteer service to support our
company priorities and community
engagement strategy”
2. Empower through opportunity
“By 2025, invest at least $5M to
increase and deepen programs and
partnerships that develop
hospitality skills and opportunity
among youth, diverse populations,
women, people with disabilities,
veterans and refugees”

3. Sustain Responsible operations
“GOAL: Reduce environmental
footprint by 15% | 30% | 45% | 50%
across the portfolio by 2025”
4. Welcome All and Advance Human
Rights
“GOAL: By 2025, 100% of
associates will have completed
human rights training, including on
human trafficking awareness,
responsible sourcing and
recruitment policies and practices”
4 Product/Market Focus of the Firm
Does the company provide broad or
narrow product range? Does the
company focus across a broad market
(national / international) or narrow
(local/regional)?
- Marriott provides a broad product
range, offering a total of 31 different
hotel brands. These brands fall into
five categories classified as: Luxury,
Premium, Select, Longer Stays,
Collections. Within these categories
there are several more specific
classifications of hotel options.
- The company focuses across a
broad market, currently occupying
131 different countries globally.
5 Value Proposition What is the firm’s
value proposition? What value are they
providing their customers that others
do not provide? Make sure this is thru
the eyes of the customer. What is the
company tagline?
- Value Proposition: Marriott offers
the largest collection of hotel rooms
globally. They also offer proprietary
booking by upgrading their booking
technology and avoiding travel
agencies. Paired with the best
selection of luxury properties,
Marriott is leading the hotel industry
in overall experience.