Collection – MBA675T303 Operations & Logistics in the (...
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times quality of the product or service may be the issue, or maybe the product
or service doesn't fulfill a need to their customers but using other business
functions, the company can help identify why they are losing sales.
If a company has a quality product or service and they have data to back it up,
then they may be able to use this to their advantage by having marketing
emphasize the quality of their product through media outlets. For example, I
think Amazon has a great service of getting products to consumers faster than
other websites and they use this to their advantage by advertising they can
have a gift to you by Christmas. If the product or service is proven in the
marketplace, it makes it easier to market their product as a quality product or