New customers to balance the advertising campaign and

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new customers. To balance the advertising campaign and make use of all the advertising media. Flamingo s management team also adopted the following guidelines: Use at least twice as many radio advertisements as television advertisements Use no more than 20 television advertisements The television budget should be at least $140,000 The radio advertising budget is restricted to a maximum of $99,000 The internet budget is to be at least $30,000 HJ agreed to work with these guidelines and provide a recommendation as to how the $279,000 advertising budget should be allocated among television, radio and internet advertising. Managerial Report 1) Develop a model that can be used to determine the advertising budget allocation for the Flamingo Grill. Include a discussion of the following items in the report: 2) A schedule showing the recommended number of television, radio and internet advertisements and the budget allocation for each medium. Show the total exposure and indicate the total number of potential new customers reach. 3) A discussion of how the total exposure would change if an additional $10,000 were added to the advertising budget. Advertising Media Exposure Rating per Ad
New Customers per Ad Cost per Ad Television 90 4,000 $10,000 Radio 25 2,000 $3,000 Internet 10 1,000 $1,000

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