MKTG
Class 1A - Intro and Marketing Introduction .pptx

Bachelor degrees engineering and science business

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Bachelor Degrees Engineering and Science - Business - Others - Holding advanced degrees - Job Description Working in marketing Working in a business (ops, accounting, finance, sales, Working in engineering/technical capacity)
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Marketing 2552 Materials Text – (Loose Leaf Custom Text) Iacobucci: “Marketing Management, 5E Reader – “Marketing 2552 – Summer 2018”
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Mkt. 2552 Learning Objectives Describe marketing’s role of creating customer value to generate value in return Apply frameworks for customer and competitive analyses to segment the market, target customers, and position product and services (STP) Integrate the company’s strengths and weaknesses with environmental threats and opportunities to evaluate and select (Situation Analysis.) Formulate and evaluate the Marketing Mix (Product, Price, Place, and Promotion or 4P's) to define a marketing strategy. Incorporate quantitative information such as marketing data analysis, marketing arithmetic, and financial ratios to support decision making Design and justify a strategic marketing plan to address the needs of a real business client. Communicate clearly and persuasively marketing decisions and supporting analyses both orally and in writing.
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Class Format Emphasis on participation, involvement, demonstrated understanding and extra effort Each class requires pre-reading Some classes will require case study reading & written analysis Current events as it impacts business, marketing and branding
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Attendance & Grades Attendance will impact overall grade 25% - Homework (Group Project & Individual Case Analysis) 25% - Class Participation 50% - Class Project
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The Marketing Plan Project Divide into 4 teams (3 teams of 3, 1 team of 2) Client – Tomorrow’s Concepts and Western
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