Canada historically has focused on its economy.This is because Canada has not had many military and political conflicts like other countries.Its economic history was dominant especially in the first half of the 20thcentury (Bittner & Koop,2013).Canada’s vehicle industry is made up dominantly of plants that assemble vehicle parts from other foreign vehicle manufacturers.It is currently one of the largest vehicle producers in the whole world. Canada’s automobile production dates back to early 20th century and,so Canada has a long history of car assembly. 6
EXPORT BUSINESS PLAN 7 Cultural Overview Canada draws its culture mostly from the European traditions especially Britain and France.The Canadian population has also been influenced by the American culture.This is because Canada and USA share the same language.The two countries also boarder each other and there have been migrations between the two countries.Canada is a very progressive, multicultural and diverse country (Bittner & Koop,2013).Its government has always been an instigator of diverse and multicultural ideology due to the public emphasis on social importance of the immigration.The cultural similarities between the US culture and Canadian culture will aid in the reception of the product into Canada.This is demonstrated by; Attitude towards vehicles The Canadian people use cars as the main form of transport.The society also judges people according to the type of cars they drive (Bittner & Koop,2013).The manufacturers in Canada also trust vehicle parts that are manufactured in the USA.This aids the business in convincing the customers about the good quality the business is going to offer.The people there also like listening to music.The younger population likes to have a good music system in their cars.The company is going to produce one of the best music systems in the world.This will therefore this create a big market among the young people for the product in Canada. Shared language Language is always a barrier in international trade (Bittner & Koop,2013.The business will have another advantage due to the shared language between Canada and United States. This makes communication easy whether oral or written communication.Because of the shared language,it will be a lot easier make deals with the customers.The labeling of the packages 7
EXPORT BUSINESS PLAN 8 will be easy.The instructions both on the audio system and the manuals will be equally easy to put across to the customers.This makes Canada a great country for the export business. Education levels The Canadian people are well educated.Everyone is able to read and write.For this reason,the people will find it easy to comprehend instruction and use the product although the products are generally easy to use.Canada is a developed country (Bittner & Koop,2013).The Canadian people have access to the internet.This will help in online marketing of the product.
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