Convey crux of story has a noun a verb and if

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Convey crux of story Has a noun, a verb, and, if possible, name of organization o The lead Arouses reader’s interest Keeps audience interested enough to continue o The body Complete story introduced by headline and lead Is written concisely Contains insightful quotation from organization’s spokesperson Quotations communicates key message for product/service o Photos – can help release find its way into print Mostly likely to succeed if based on: o A new product, program, acquisition o Personal change if person is major news figure or local o A newsworthy event
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The Writing Process o Questions to ask in the planning stage: Why is the release being written? Is the release informative? Is the release reactive? Where will the release go? o The audience Knowing audience lets you direct the content Direct a release to an individual, if possible o Subject matter Identify exactly what you want to say Obtain sufficient info to convey the theme Use five Ws and H to gather info Use library and Internet for additional research Use input from client Organize material you’ve found o Hard or soft? Hard news Short shelf life; demand immediate telling Use direct lead Soft news Can be used tomorrow or next week (evergreens) Use delayed lead o
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  • Fall '10
  • MelissaAlpers-Sprngers
  • Writing, Writer, News style

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