ditching the system were concerned with changing the system in revolution. They took a direct action approach by holding several demonstrations on college campuses. Students for a Democratic Society (SDS) is formed by American students in the late 1960’s in order to challenge institutions and make real change in the system. New left radicals would have also gravitated towards this advertisement. “Confront the war makers” appears in large red print grabbing the attention of these revolutionaries. The pathos of this statement excites the subversive youth who is all about challenging the machine made up of these “war makers.” This acts of a statement of purpose implying that this protest is one that any radical new left member has to take part of. The hippie and new left countercultures being very different in their courses of political action shared many of the same values and believes. They both agreed that American society needed to change its fundamental values of materialism and conformity. There was also no or little trust between the counterculture youth and authority figures. They saw government authority as the main catalyst of our corrupt society. Most importantly they both had extreme opposition to the war in Vietnam. These two groups began to be so similar that by the end of the 1960’s their divisions of style began to blur and every counterculture young person was seen with long messy hair. “Peace and freedom now” appears on the ad in the largest print in bright yellow. This phrase would have appealed to both sections of the 1960’s counterculture by giving them the responsibility to make peace and freedom happen now. Both groups had lost faith in the power and influence of the American government to bring peace and freedom to the country so this phrase gives the counterculture youth a sense of responsibility. The feeling of urgency is only exemplified by the large print. The hippie and new left
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- Spring '14
- Vietnam War, New Left, counterculture youth