We aim to provide superior services to help customers and clients create grow

We aim to provide superior services to help customers

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the way we work and how we act. We aim to provide superior services to help customers and clients create, grow and protect wealth in a sustainable way: Barclays’ customers and clients include: individuals, small and medium-sized businesses, large corporates and multi- national companies; financial institutions and banks; institutional investors, funds, sovereign institutions and governments. We offer: a safe place to save, invest and manage cash and payments funding for purchases and growth management of business and financial risks financial and business support innovative digital and technology capabilities. Resource and Relationships Resource and relationships
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home.barclays/annualreport Barclays PLC Strategic Report 2018 15 Company We support our stakeholders via a commercially successful business that generates long-term sustainable returns. We work together with regulators to help reduce risk in the industry and provide a more sustainable banking landscape over the long term. Customers and clients We offer superior service through a broad range of products to enable customers and clients to achieve their goals, and engaging with customers and clients in the way the want to engage with us. We develop strong relationships with customers and clients built on trust. Colleagues We help our people have challenging and fulfilling careers in a values-driven organisation. We help our colleagues develop themselves and empower them to work in a way that suits their lives and supports our business. Citizenship We deliver financing solutions in social and environmental sectors, and enable access to financial and digital empowerment for individuals and companies. We help provide employment and growth in the economies in which we operate. We engage with governments and society to address societal issues and needs. Financial Non-financial Financial Group Return on Tangible Equity (RoTE) of greater than 9% in 2019 and greater than 10% in 2020, excluding litigation and conduct, and based on a CET1 ratio of c.13%. CET1 ratio of c.13%. Group costs, excluding litigation and conduct, of £13.6–13.9bn in 2019, and a target cost: income ratio below 60% over time. Non-financial Building trust with our customers and clients. Successfully innovating and developing products. Providing accessible products and services. Fostering a diverse and inclusive workforce. Motivating engaged and enabled colleagues. Enabling a positive conduct and a values-based environment. Making decisions and doing business that provides our stakeholders with access to a prosperous future. Proactively manage the environmental and societal impacts of our business. See pages 44 to 46 for our non-financial information statement See pages 18 to 27 for further insights Value created Outputs
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16 Barclays PLC Strategic Report 2018 home.barclays/annualreport Engaging stakeholders for feedback and direction Stakeholder engagement At Barclays, stakeholder engagement is key to ensure responsible balanced decisions are made. We provide opportunity for
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