Diesel is a company that manufactures and distributes

Diesel is a company that manufactures and distributes very expensive, high-
quality jeans. In the Unites States, there are 10 million people who could
potentially purchase their jeans. Of those, 8.7 million are aware of the Diesel
brand and 7.2 million know that types of products they distribute. Approximately
6.2 million like the brand, 5.0 million of which believe that they will make a
Diesel jeans purchase within the next few months. Currently, 4.6 million already
own a pair of Diesel jeans. Given these figures, what promotional objective
should Diesel set?
Student
Response
Value
Correct
Answer
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A. Increase
the
number
who
intend to
purchase
B. Increase
the
number
who own
a pair of
Diesel
jeans
0%
C. Increase
the
number
who
know
about the
products
that
Diesel
sells
0%
D. Increase
the
number
who
actually
like the
Diesel
brand
0%
E. Increase
the
0%
Diesel
jeans
100%

2.

Lisa wants to buy a new purse. The four criteria that are important to Lisa in a
new purse are color, durability, brand name prestige, and style. The three brands
that Lisa is considering are Fendi, Gucci, and Louis Vuitton. Her ratings and
importance weights are measured on a scale from 1 to 10, with 1 being the lowest
and 10 being the highest. What promotional strategy should Fendi's management
pursue to convince Lisa to purchase a Fendi purse?
Fendi Gucci
Louis
Vuitton
Importance
Color 6 7 4 7
Durability 7 6 9 3
Prestige 7 6 6 6
Style 7 8 6 8
Student
Response
Value
Correct
Answer
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3.
______ is the outcome of an offer designed to motivate people to visit a business.
Student
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Value
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Answer
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General
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4.