Diesel is a company that manufactures and distributes very expensive high

Diesel is a company that manufactures and distributes

  • University of Florida
  • MAR 3023
  • Notes
  • GrandIceWolf8805
  • 100
  • 88% (69) 61 out of 69 people found this document helpful

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Diesel is a company that manufactures and distributes very expensive, high-quality jeans. In the Unites States, there are 10 million people who could potentially purchase their jeans. Of those, 8.7 million are aware of the Diesel brand and 7.2 million know that types of products they distribute. Approximately 6.2 million like the brand, 5.0 million of which believe that they will make a Diesel jeans purchase within the next few months. Currently, 4.6 million already own a pair of Diesel jeans. Given these figures, what promotional objective should Diesel set? Student Response Value Correct Answer Feedback A. Increase the number who intend to purchase B. Increase the number who own a pair of Diesel jeans0%C. Increase the number who know about the products that Diesel sells0%D. Increase the number who actually like the Diesel brand0%E. Increase the 0% Diesel jeans 100%
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2.
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Lisa wants to buy a new purse. The four criteria that are important to Lisa in a new purse are color, durability, brand name prestige, and style. The three brands that Lisa is considering are Fendi, Gucci, and Louis Vuitton. Her ratings and importance weights are measured on a scale from 1 to 10, with 1 being the lowest and 10 being the highest. What promotional strategy should Fendi's management pursue to convince Lisa to purchase a Fendi purse? Fendi Gucci Louis Vuitton Importance Color 6 7 4 7 Durability 7 6 9 3 Prestige 7 6 6 6 Style 7 8 6 8 Student Response Value Correct Answer Feedback
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3.______ is the outcome of an offer designed to motivate people to visit a business. Student Response Value Correct Answer Feedback General Feedback: Text page 482 Score: 1/1 4.
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