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bDIFFICULTY:ChallengingLEARNING OBJECTIVES:AIBP.OGUI.15.11-1NATIONAL STANDARDS:United States - BUSPROG: Reflective ThinkingSTATE STANDARDS:United States - ohio - DISC: CreativityKEYWORDS:Bloom's: Application82. (Scenario 11-1) Toyota is designing its print media advertisements. It decides to use the least complex copytechnique to highlight theurgency of acting immediately. Which of the following copy techniques is it more likely to have chosen?a. Direct response copyb. Narrativec. Dialogued. Straight-line copyANSWER:aDIFFICULTY:
ModerateLEARNING OBJECTIVES:AIBP.OGUI.15.11-2NATIONAL STANDARDS:United States - BUSPROG: Reflective ThinkingSTATE STANDARDS:United States - ohio - DISC: CreativityKEYWORDS:Bloom's: Application
83. (Scenario 11-1) To create successful advertisements for interactive media, Toyota must understand the differencebetween interactive media and traditional one-way media. Which of the following implications is true of interactivemedia?aDIFFICULTY:
ModerateLEARNING OBJECTIVES:AIBP.OGUI.15.11-4NATIONAL STANDARDS:United States - BUSPROG: Reflective ThinkingSTATE STANDARDS:United States - ohio - DISC: CreativityKEYWORDS:Bloom's: Application84. (Scenario 11-1) A slogan can be an integral part of a brand’s image and personality, but it can serve other purposesas well. One of these purposes could be to:

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