E Simplify the packaging to lower costs and undercut competitors sales If a

E simplify the packaging to lower costs and undercut

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E. Simplify the packaging to lower costs and undercut competitors' sales.If a company markets a low-involvement product and its brand is a market leader, attention is placed on (1) maintaining product quality, (2) avoiding stockout situations, and (3) advertising messages that reinforce a consumer's knowledge or assures buyers they made the right choice. Market challengers must break buying habits and use free samples, coupons, and rebates to encourage trial of their brand. Here Dasani is defined as a challenger, so coupons would be used.AACSB: 3LL: 3Learning Objective: 05-02 Distinguish among three variations of the consumer purchase decision process: routine; limited; and extended problem solving5-120
Chapter 05 - Understanding Consumer Behavior82.(p. 116)The purchase of a bottle of water is a low-involvement purchase. How can a marketer convince people to buy a market leader, Perrier brand water, instead of one of the numerous other brands displayed on retailers' shelves? A.Avoid Perrier brand stock-outs in retailersB. Make the purchase decision high involvementC. Offer coupons for Perrier bottled waterD. Convince retailers to offer only Perrier waterE. Denigrate its competitionWhen a company markets a low-involvement product and its brand is a market leader, attention is placed on (1) maintaining product quality, (2) avoiding stockout situations, and (3) advertising messages that reinforce a consumer's knowledge or assures buyers they made the right choice. Market challengers must break buying habits and use free samples, coupons, and rebates to encourage trial of their brand. Here Perrier is defined as a leader, so avoiding stock-outs in retailers is crucial.AACSB: 3LL: 3Learning Objective: 05-02 Distinguish among three variations of the consumer purchase decision process: routine; limited; and extended problem solving83.(p. 117)The five aspects of the purchase situation that impact the consumer's purchase decision process: purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states are referred to as A. marketing mix influences.B. psychological influences.C.situational influences.D. sociocultural influences.E. evaluative criteria.Key-term definition—situational influencesAACSB: 3LL: 1Learning Objective: 05-02 Distinguish among three variations of the consumer purchase decision process: routine; limited; and extended problem solving5-121
Chapter 05 - Understanding Consumer Behavior84.(p. 117)Situational influences refer to A.the five aspects of the purchase situation that impact the consumer's purchase decision process: purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states.B. temporary impediments to a consumer's purchase decision.C. the multiple ways in which a consumer's behavior can affect a salesperson's behavior.

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