Adidas used scientific research separating the

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19. Adidas used scientific research separating the relationship of anatomy to movement when developing their products. This field of research is called: a. Keratotomy b. Rhinoplasty c. Lobotomy d. Kinesiology 20. In the context of calculating the break-even point in units, contribution per unit equals…
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21. PepsiCo has been selling its drinks to Russia for a number of years in exchange for Stolichnaya vodka which it sales in the United States to those who want a different kind of refreshment break. What term does this example describe? 22. Demand is inelastic when 23. By using outsourcing (licensing agreements) firms are able to _________ fixed costs, __________ the break-even point, and ______their profits. a. Increase, increase, decrease b. Decrease, decrease, increase c. Decrease, increase, increase d. Increase, decrease, increase 24. What shoes did the Blue Ribbon Shoe Company distribute to the United States? 25. What product market was Reebok pursuing that lead to one of their major mistakes?
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26. In the means-end chain, which of the components composes the end of the chain? 27. You have one friend who is very hard working and another friend who always wants to have fun. Which component of the means-end chain describes the pattern of behavior these two consumers have? a. Terminal value b. Social benefit c. Instrumental value d. Social value 28. Your company makes bookcases, paying your factory manager is a _________ cost, and paying your factory worker is a __________ cost.
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