market. Since Famoso relies heavily on locally sourced materials, having a local partner in the US will help them develop these ties sooner and get running. I would consider a franchising option as well but there are many concerns about Famoso losing its identity and control over its business through this process. 3- When it comes to product strategies, I think Famoso should sell products that are similar to the home country but with minor adaptations. I believe this is important as Famoso is currently successful in Canada with their existing offerings and it is safe to say these will perform well in the US as well to a certain extent. However, Famoso should take into account the differences that might exist in consumer taste preferences, pricing perceptions and ambience and adapt their offerings to match their new market. They
could potentially also use glocalization strategies where they offer the same type of food but promote it differently in a more American-friendly manner. In terms of pricing, I think it is most important for Famoso to adjust their pricing to match those of competitors or other similar style of restaurants. The way Famoso has positioned themselves in Canada may not necessarily fit or work for them in the US and thus it is important for them to almost reposition themselves in alignment with American values, perceptions and wants.
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