Review implementation programs and results using

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review implementation programs and results using metrics.
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consider changing the target market. adjust advertising allocations. determine whether to raise or lower prices. E-books, in addition to being an alternative product form, provide __________ value creation since they can be downloaded via the Internet immediately when and where they are needed. product place price promotion primary Many of today's college graduates will make their living providing goods and services to baby boomers, the large group of Americans born in the period after World War II. Baby boomers are a _________________ market segment. behavioral demographic product-based psychological social Which of the following is the best way to build a sustainable competitive advantage using product excellence? having the most features on each model focusing on being cutting edge and continually eliminating older features that are still in use by customers being the first to offer customers desired features, even if competitors can copy them easily positioning the product using a clear, distinctive brand image copying the market leader's features, but at a lower cost Firms achieve ___________ through efficient procedures and excellent supply chain management. value-based pricing customer excellence operational excellence locational excellence customer loyalty Lionel is asked to conduct an STP analysis for his firm. The first step he should perform in this analysis is to develop a business mission statement. choose the best target markets. divide the marketplace into subgroups . conduct a SWOT analysis. reposition existing segments. Effective marketing doesn't just happen. It is promoted through STP analysis. introduced through control phase SBUs. possible only for seasoned marketing executives to achieve.
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the result of competitors' failures. planned. A(n) ___________ is a group of products that consumers may use together or perceive as similar in some way. market segment STP SBU promotional service product line The strategic marketing planning process is a five-step process that should always be completed in order. forces marketing managers to think rationally. begins with establishing specific, measurable outcomes. is not always sequential. is frequently used in reverse. A __________ growth strategy employs the existing marketing offering to reach new market segments. product proliferation market development diversification product development market penetration In BCG portfolio analysis, products in low-growth markets that have received heavy investment and now have excess funds available to support other products are called anchors. stars. dogs. cash cows. question marks. Even when large discount retailers enter a market, a few small, local retailers survive and prosper. These small retailers have probably developed a(n) ________ that allows them to survive. SWOT analysis set of performance metrics plan to evaluate results sustainable competitive advantage advertising campaign When discussing the marketing planning process, STP stands for segmentation, targeting, and positioning.
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