Introduction 11 1 confirming the target market market

Introduction ........................................................................................................................................... 11
1. Confirming the target market
● Market or market segment ........................................................................................................ 12
● Aspects of culture that may impact the international marketing ................................................ 12
● Consumer attributes .................................................................................................................. 13
● Features of the products or services in accordance with the marketing plan ............................... 13
2. Confirm level of consumer interest
● Analyse trends and past performance ......................................................................................... 15
● Review past marketing information ............................................................................................ 17
● Assess the effectiveness of past marketing ................................................................................. 18
● Assess consumer behaviours ....................................................................................................... 19
● Assess organisational behaviours ................................................................................................ 20
3. Recommend Marketing strategies
● Address innate and acquired customer needs .............................................................................. 21
● Review decision-making motives and influences .......................................................................... 23
● Develop a rationale ...................................................................................................................... 25
● Consider legal, ethical, budgetary and cultural considerations ...................................................... 26
4. Key provisions of relevant legislation, codes of practice and national standards affecting marketing
operations in Australia and Internationally
Conclusion ................................................................................................................................................. 28
Appendix ................................................................................................................................................... 29
Bibliography .............................................................................................................................................. 30
ILSC Business College BSBMKG517 Assessment V1:1215 Page 11 of 33

Introduction
The Mobile News Games LLC (MNG) is a brand who has been developed for the most recognised Mobile games and
new events for international market in India and Australia. The MNG is a unique brand which our focus is creating
games with a news twist gives us an positive points over our competitors by giving clients a new outlet to enjoy
mobile games through our consulting service.
Our purpose is creating common games into our target market who looking for create mobile games for promotional.
India and Australia are fast-growing mobile games markets who making them the country are top mobile genre.
ILSC Business College BSBMKG517 Assessment V1:1215 Page 12 of 33