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18.A company has begun to make its content more mobile friendly. As thiscompany develops its strategy, which of the following reasons should it considerin understanding how mobile technology usage differs from desktop and laptopusage?Screen sizeLocation trackingLocation trackingUse of appsAll answers are correct19.Mr. Smith at Acme Production, Inc. is trying to determine the trueeconomic value (TEV) for a new computerized machine. This machine costs$20 per hour to operate and can be used for a year before it needs to bereplaced. A system crash costs $500,000, and the probability that themachine will crash is 5%. The next-best alternative has a price of $150,000.It can also be used for a year and costs $15 per hour to operate. The cost ofa system crash for this alternative is also $500,000, and the probability thatit will crash is 15%. Acme plans to operate this machine 8 hours per day,365 days, over the next year. The true economic value (TEV) of the machineis:20.Which of the following is NOT a limitation of the multi-attributemodel?
Question 21A coffeemaker manufacturing company is planning a new coffeemakerthat features 12 cup sizes, five brew strengths, three auto-timersettings, an espresso option, and a latte option. Concept testingsuggests that the number of functions that the coffeemaker canperform is causing many customers to complain about the usability ofthe product. It is likely that the complaints are a result of _______.22.The functional value of a product to a customer is BESTunderstood by understanding the product'sfeatures.emotional value.economic value to the customer(EVC).benefits.minimum thresholds.