Techniques also vary based on market size
Qualitative research is often more obtainable and useful with these types of products.
Complex, large solutions often have:
Relatively small numbers of Customers
A small number of transactions with each Customer
Transactions costing hundreds of thousands to millions of dollars
Moore, Geoffrey A.
Dealing with Darwin.
Penguin Group. 2008.
Techniques vary based on number of respondents/participants
Number of Customers
© Scaled Agile. Inc.
or sampling to
Focus groups, customer advisory boards □ Questionnaires, conjoint analysis
I Innovation Games®
| Large scale questionnaires, surveys (sampling)
Interviews, conjoint analysis
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Scaled Agile. Inc.