Directly preceding the election of Donald Trump and Mike Pence, Planned Parenthood
received approximately 80,000 donations.
Planned parenthood is currently the largest women’s health care and
reproductive provider in America with 56 independent local facilities and operate more
than 600 health centers. Planned Parenthood serves around five million men, women,
and adolescents in a single year (Planned Parenthood).
An estimated one in five
women in the U.S. have visited Planned Parenthood at least once in their life. Planned
Parenthood also provides more than 4.2 million tests and treatment for sexually
transmitted infections. Private practices typically only serve their clients at their one
specific location.
Planned Parenthood offers services for men, women, and adolescents. Whereas
most think PP only services abortions and counter contraceptive, they actually provide
basic women’s reproductive healthcare and more. They perform pap smears, STI
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testing and treatment, education programs, check ups, and more. Opposed to other
private practices that may only treat women, and only perform basic services.
Planned Parenthood is a non-profit organization so patients may not need to pay
for their services, which is beneficial to their clients as they most times service those
who cannot afford health care and teens who lack support from their families. Private
clinics charge every patient a fee for their services, each charge different depending on
what service was provided.
Positioning: GIANNA
In 2014, Planned Parenthood launched a campaign to emphasize that Planned
Parenthood is an essential community health care provider. The multimedia campaign
was broadcasted across TV, internet, social media outlets such as Twitter and
Facebook in order to highlight all of the affordable services that PP offers. They wanted
to reach a larger demographic in order to allow people across America to fully
understand what extensive services that Planned Parenthood has to offer. Planned
Parenthood included videos from real patients and providers to put a spotlight on the
critical importance of access to affordable, quality care, including reproductive care, for
women and their families.
Planned Parenthood does a phenomenal job at advertising what it has to offer
any why it is so important. As most of their funding is through donations, their marketing
and ads to broadcast their cause. In the digital age, millenials are their key demographic
as they are the ones who are most receptive to a tactic such as social media campaigns
and ads. Over the years Planned Parenthood as shifted their position to social media
platforms and completely utilize graphics, apps, and social media in order to reach the
millennial group, as they are the largest generational group and hold much political and
social voices in today’s day and age. They have emphasized their dedication to not only
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treating men and women, but providing a safe space to to ask questions and receive
honest education.
