connection to other functional area plans b The outline should have the ability

Connection to other functional area plans b the

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connection to other functional area plans b. The outline should have the ability to be modified to fit the situation e. The outline should be the same as outlines used by other firms in the same industry c. The outline should flow in a logical manner ANS: D
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9.In a marketing plan, the executive summary should be a complete but concise overview of the entire marketing plan because: a.the executive summary is the most important part of the pland.the executive summary is the least readpart of the marketing planb.the executive summary is the first part of the marketing plan to be writtene.the executive summary does not provide any quantitative informationc.most readers of a marketing plan are busy and value condensed informationANS:C 10.In developing a marketing plan, the section on goals and objectives sets performance targets and defines the parameters by which the firm will measure actual performance. In this respect, the goals and objectives section is tied closely to the __________ section of the marketing plan.
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  • Spring '18
  • Huan

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