According to Williams 2015 Readers were prepared to think of a bigger picture

According to williams 2015 readers were prepared to

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advertisement, the advertiser could colourfully display this ad. According to (Williams, 2015), Readers were prepared to think of a bigger picture in the colour way. When it comes to colourful advertisement, it gets to draw the attention of the reader easily then they will be zoomed in on every single detail. (Artitudes Design, 2018)
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Secondly, the advertisement is portrayed in a very complicated and messy way, it is so hard to find a main focal point of the advertisement. For me it was like squeezing every fruit into a blender, end up blending a weird gross sourly juice. Same goes to this ad, we all understand humans prefer pictures more than just bold words, but however, when it comes to too many pictures, it creates an opposite dissonance effect whereby the readers do not know what to focus. The layout of the print ads could break it down into 2 parts: left, right. For the left parts, it does not have much problem for me, as it was simple with a catchy headline “Palace Style of Living” and the brand of the advertiser. But however, when coming to a bigger picture; blending with the right part, it became clutter. The right part is full of the furniture pictures that the advertiser selling and the way furniture should be placed. It immediately distracts readers from reading the left part. At first glance, readers might think this is an advertisement that promotes furniture convention instead of a furniture selling advertisement. Besides, the pictures were small and got no other colours except black and white, I do not think such visual is attractive enough to catch attention. The advertisers should just focus on delivering a short simple message in the ads. For example, using the “K.I.S.S” principle, which keeps their advertisement simple and “stupid”. (Middlebrook,
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  • Summer '19
  • Jolin Ting
  • Advertising, Emperor Palace

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