Retrieved from customization thread

  • Bellevue University
  • MBA 675
  • Homework Help
  • BellevueRebel
  • 34
  • 93% (15) 14 out of 15 people found this document helpful

This preview shows page 21 - 23 out of 34 pages.

Retrieved from: ; customization/ Thread: Question 15 Mass Customization Post: RE: Question 15 Mass Customization Author: Posted Date: December 14, 2015 12:07 PM Status: Published If I am purchasing a customized product I expect to receive a quality product exactly how I ordered. Firms can charge extra for this quality and customization. If I am engaged in designing the product and I was very satisfied I am likely to return to the same firm to purchase again. Your example with Dell is spot on. In the late 1990s I purchased my first Dell computer; when technology ran the machine obsolete I returned to Dell several times. You mention mass customization can be a disadvantage when the firm isn’t able to produce what the customers want. I completely agree however those firms who are able to change their product line up to meet customer demands will have a competitive advantage. Dell, HP, Toshiba, and Asus are very similar the first to offer petabytes will have a leg up on their competition. Christopher Holder
2/21/2016 Collection – MBA675­T303 Operations & Logistics in the (... ; 22/34 (Post is Read) Thread: Question 15 Mass Customization Post: RE: Question 15 Mass Customization Author: Posted Date: December 14, 2015 4:05 PM Status: Published (Post is Read) I agree with your examples of disadvantages ­ if it is outside the scope of production a firm is forced to turn a customer away. I think there is a fine line there, and what it really boils down to is how much the customization is advertised. There are many major companies that aren't traditionally in the mass customization business, but given the right contract or agreement, the proper changes can be made to make it happen. It is when a company markets themselves as an outlet for mass customization that they can find themselves in a situation where customer demands become unreasonable. That is also a breeding ground for stiff competition as opposing businesses can simply react to the requests that you can't fill and pick up lost customers. In a mass customization setting, I assume there is a large amount of opportunity cost. Kenneth Peoples Thread: Question 15 Mass Customization Post: RE: Question 15 Mass Customization Author: Posted Date: December 14, 2015 10:38 PM Status: Published Great view on mass customization!! Mass customization has become a thing of the present. It is the way to mass produce an item to vastly increase the market share and profits. To be able to customize a mass produced item is very difficult as is. To have several different options could make it more costly or timely. There is only so many templates that can be produced for one item. Customers will just have to understand that if their exact customizations are not readily available, then they will have to pay a premium or their product will be delayed.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture