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Retrieved from:;customization/Thread:Question 15 Mass CustomizationPost:RE: Question 15 Mass CustomizationAuthor:Posted Date:December 14, 2015 12:07 PMStatus:PublishedIf I am purchasing a customized product I expect to receive a quality productexactly how I ordered. Firms can charge extra for this quality andcustomization. If I am engaged in designing the product and I was verysatisfied I am likely to return to the same firm to purchase again. Your examplewith Dell is spot on. In the late 1990s I purchased my first Dell computer; whentechnology ran the machine obsolete I returned to Dell several times.You mention mass customization can be a disadvantage when the firm isn’table to produce what the customers want. I completely agree however thosefirms who are able to change their product line up to meet customer demandswill have a competitive advantage. Dell, HP, Toshiba, and Asus are very similarthe first to offer petabytes will have a leg up on their competition.Christopher Holder
2/21/2016Collection – MBA675T303 Operations & Logistics in the (...;22/34(Post is Read)Thread:Question 15 Mass CustomizationPost:RE: Question 15 Mass CustomizationAuthor:Posted Date:December 14, 2015 4:05 PMStatus:Published(Post is Read)I agree with your examples of disadvantages if it is outside the scope ofproduction a firm is forced to turn a customer away. I think there is a fine linethere, and what it really boils down to is how much the customization isadvertised. There are many major companies that aren't traditionally in themass customization business, but given the right contract or agreement, theproper changes can be made to make it happen. It is when a company marketsthemselves as an outlet for mass customization that they can find themselves ina situation where customer demands become unreasonable. That is also abreeding ground for stiff competition as opposing businesses can simply reactto the requests that you can't fill and pick up lost customers. In a masscustomization setting, I assume there is a large amount of opportunity cost.Kenneth PeoplesThread:Question 15 Mass CustomizationPost:RE: Question 15 Mass CustomizationAuthor:Posted Date:December 14, 2015 10:38 PMStatus:PublishedGreat view on mass customization!! Mass customization has become a thing ofthe present. It is the way to mass produce an item to vastly increase the marketshare and profits. To be able to customize a mass produced item is very difficultas is. To have several different options could make it more costly or timely.There is only so many templates that can be produced for one item. Customerswill just have to understand that if their exact customizations are not readilyavailable, then they will have to pay a premium or their product will bedelayed.