COMM 210 MIDTERM NOTES.pdf

Promises control and consistency impersonal promises

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Promises control and consistency Impersonal Promises objectivity, consistency and equality Employee Ex of Red Tape: - each department has its own agenda and they don’t coordiate to get the job done - top managers are ill-informed and insulated from whats happening in “the field” - quantitives measurements are favoured over qualitative ones o the concentration is on quantities of out put and less on the quality - both employees and customers are treated more as numbers than people Critical Thinking Skills: Evidence Describe and evalute supporting evidence Claim (cental idea of what the author is trying to persuade you to accept) + Downloaded by shayne cannell-cohen ([email protected]) lOMoARcPSD|2347638
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Evidence (statement that is in response to the question why is this true?) = Arugement (several arguments can be presentes in a longer piece of writing) Finding Evidence: Consist of: statistics, details of past events, anecdotes, quotes Cue Words: because, as a result, in the first place, for example, in addition Evaluating Supporting Evidence: Sufficiency - how much evidence depends on o the importance of the claim o potential damange - fallacy of hasty generalization - Representativeness o Variety in the sources of evidence should math the variety in the population o Fallacy of hasty generalization Precision - comes from numbers and direct quotes - 18.4 better than quite well, or almost 20 - ambiguous words should not be overused - precision creates an impression of accuracy - beware of over-precision Accuracy Difficult to judge without an independent source of information 2 ways 1. do your own research to verify 2. Use proxies to evaluate Trivial errors, grammar, spelling mistakes, inaccurate quotes, lack of precision Authority - training, credentials and experience of others - classics or current writing - context-dependent - fallacy of false appeal of authority - fallacy of argumentation ad populum o bandwagon Representativeness Clarity of expression Downloaded by shayne cannell-cohen ([email protected]) lOMoARcPSD|2347638
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- quantitative data should be interpreted - direct quotation should be interprete - other objections: issues of relevance related to underlying assumptions Downloaded by shayne cannell-cohen ([email protected]) lOMoARcPSD|2347638
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  • Fall '08
  • Islam
  • Management, shayne cannell-cohen

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