Thesis Final Report (long)

Included businessmen housewives salaried class self

Info iconThis preview shows pages 25–28. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: included businessmen, housewives, salaried class, self employed working class, students, retired individuals and the like. The break-up of the sample taken is shown in Fiqure 4.1- 1. Moreover, this diverse group of people belonged to different ethnic backgrounds as well as people from all socio economic classes (SEC) ranging from SEC A to SEC E. Figure 4-1 Customer Interviews Sample Break-up Almost half of the respondents who were interviewed belonged to nearby localities of Defence and Clifton, but the rest had come from areas as far as Malir, Gulistan-e-Jauhar, Model Colony, and Buffer Zone. Some of the respondents had come from different cities and were staying in Karachi for a few days and had visited the bazaar as they had heard good reviews about Sunday Bazaar. However, majority of the respondents were regular visitors of the bazaar while the others included people who came occasionally or were 15 first time visitors. As shown in Figure 4-2, more than half of the respondents confirmed that they come to the bazaar with their family while some people came with friends and few of them liked to come alone. Figure 4-2 Preference of Shopping Companion Also as shown in Figure 4-3, out of the majority of people who came with family, most of them preferred coming with the whole family while 24% preferred coming with their spouse. Also, 13% people said that they preferred coming to Sunday Bazaar with their children. Figure 4-3 Preference of Shopping Companion from Family The purpose of the research was to analyze, comprehend, and understand the consumer behavior exhibited at such bazaars by people in our metropolis, focusing especially on haggling. During the interviews, the researchers focused on the motives, outcomes, situations, and the communications that take place at Sunday Bazaar. It was found that people have different motivations of coming to a bazaar by looking at the behaviors and responses at Sunday Bazaar, Karachi, which is by far the largest open air bazaar in Asia. The motivation of an individual coming to Sunday Bazaar includes but is not limited to: 16 shopping, entertainment, spending time with family or friends, outing on a Sunday, finding something unique and adventure. Majority of the respondents claimed they come for entertainment and shopping. The addition of a specialized food court has added to the entertainment aspect of Sunday bazaar. More than three-fourth of our respondents revealed that they shop for clothes and shoes from the bazaar, where a few claimed that they come to buy books, toys, home decoration items, consumer goods and beauty products. Majority of the women claimed they specifically come to shop for clothes, bags and shoes, while other items were impulse products which they said they don’t plan on buying when they initially come to the bazaar, but end up buying if they like any. The time spent on an average at Sunday bazaar by customers was 2-3 hours. Few customers said that since this bazaar is bigger in size and there are many stalls, it isn’t possible to look around in one hour. Moreover, some and there are many stalls, it isn’t possible to look around in one hour....
View Full Document

{[ snackBarMessage ]}

Page25 / 177

included businessmen housewives salaried class self...

This preview shows document pages 25 - 28. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online