China formally joined the world trade organization

December 11, 2001 – China formally joined the World Trade Organization,
which meant Beijing agreed the same global rules governing exports, imports,
and foreign investments that most countries follow.
The Ten Forces
That Flattened the World
The Ten Forces
That Flattened the World

ASIMCO Technologies – an American auto parts manufacturer
in China has the following African proverb, translated in Mandarin,
on the factory floor:
Every morning in Africa, a gazelle wakes up.
It knows it must run faster than the fastest lion or it will be eaten.
Every morning a lion wakes up.
It knows it must outrun the slowest gazelle or it will starve to death.
It doesn’t matter if you are a lion or a gazelle.
When the sun comes up, you better start running.

Ever since China joined the World Trade Organization, both
they and the rest of the world have had to run faster and faster.

Flattener #7:
Supply-Chaining
Eating Sushi in Arkansas
No one has a more efficient supply
chain than Wal-Mart.
Of course, ruthless commitment to low prices has down sides. No company
epitomizes the tension between the consumer in us and the laborer in us more
than Wal-Mart.
Point-of-sale terminals linked by satellite
continuously keeps track of sales at each
location allowing for optimal inventories.
Florida stores know exactly how much beer
and pop tarts to stock just before a hurricane.
The Ten Forces
That Flattened the World

Flattener #8:
Insourcing
What the Guys in Funny Brown Shorts
Are Really Doing
The Ten Forces
That Flattened the World

UPS – Not just delivering packages anymore.
It is synchronizing global supply chains large and small.
They will tell you to drop it off at a UPS store and have it shipped to
Toshiba. They will repair it and ship it back to you.
What really happens? -- It goes to a UPS-run workshop dedicated to
computer repairs at the UPS Louisville hub.
Eaten Papa John’s Pizza lately? -- UPS dispatches the drivers and
schedules supply pickup and delivery.
If you own a Toshiba laptop under warranty and it breaks and you call
Toshiba to have it repaired…..

Flattener #9:
In-Forming
Google, Yahoo!, MSN Web Search
The Ten Forces
That Flattened the World

Flattener #10:
The Steroids
Digital, Mobile, Personal, and Virtual
Taking all forms of collaboration highlighted here – outsourcing, offshoring,
open-sourcing, supply-chaining, and in-forming – and making it possible to
to each and every one in a way that is digital, mobile, personal and virtual .
In Japan you can get uninterrupted wireless internet service on your
computer or cell phone while traveling on the bullet train at 150 mph.
The Ten Forces
That Flattened the World

You must be
Special (
like Michael Jordan or Bill Gates
)
Specialized (
specialized lawyers, brain surgeons, cutting edge software engineers
)
Anchored (
jobs done at a specific location, involving face-to-face contact, that
can not be digitized
)
Really Adaptable (
constantly acquiring new skills, knowledge, and expertise that
enable you to constantly be able to create value
)