Vp of finance financial analysis control managing

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VP of FinanceFinancial analysis & control; managing cash flow, lease/purchase analysis; fuelpurchase (spot or contract) and financial decisions (loans/CD’s).If there are fewer than five people on your team, you will need to double up on some of theduties. In particular, the president may want to assume the duties of the VP of Human Resources.In a simulation, the president does not have veto power or the final word. Of course, your teammay make any rules it wishes, but if the president is too heavy-handed, team members maybecome frustrated.
27Company FunctionsNow that you’ve organized your team, let's discuss decision-making in each of the functionalresponsibilities in more depth. These sections should be reviewed by the appropriate teammembers to make sure they are thinking through all the dimensions of their responsibilities.Other team members (especially the President) may also want to review all the sections to betterunderstand how to integrate the different perspectives.MarketingBefore making specific marketing decisions, you need to identify your target markets—who youwill serve, how you will serve them, and on what basis you intend to compete. You should beable to express your marketing plan in a relatively simple statement. As an example, if you wereselling automobiles, your statement might be, "We intend to serve the high-income market inCanada through high performance, all-wheel drive vehicles."Your marketing strategy needs to be in line with the overall business plan. Often, one of MichaelPorter’s three generic strategies will be the underpinning of your marketing strategy. Theyprovide a good starting point for discussing strategy and formulating a marketing plan. They are:StrategyDescriptionCost LeadershipA business that pursues this strategy will have the lowest prices andattempt to have the highest market share. The goal is to have thelowest costs so the business is profitable.DifferentiationThe goal is to establish superior performance in one or more areasthat are of importance to the customer and typically charge a higherprice for that superior performance.FocusHere the business tries to tailor products and services to best meetcustomer needs. This might be providing low costs or differentiation;whichever is appropriate for the target segment selected.The marketing mix is the implementation of your marketing strategy. Often, these marketing mixvariables are referred to as the 4Ps of marketing—product, place, price, and promotion. InAirline, the 4Ps map to the marketing decisions you make each simulated quarter. Let’s look ateach of the 4Ps more closely in the context of the simulation.Marketing Mix – ProductYou might think your airline does not have a product, since you do not produce any tangibleobject. But the product in the marketing mix refers to anything involved in an exchange betweenproducer and consumer, including services. Your product is transporting a passenger to adestination, as well as providing an enjoyable experience en route.The aircraft and cabin serviceyou provide are part of the experience.

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Term
Fall
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Test, Regional airline

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