Under morrison s watch the company recently acquired

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Under Morrison s watch, the company recently acquired several fresh food and organic companies, including Bolthouse Farms, one of the largest suppliers of
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fresh carrots in the United States, and Garden Fresh Gourmet, which produces a top line of fresh salsa and hummus. Tracking the strong change in consumer preference for healthier food, Campbell s also recently acquired Plum Organics, a line of organic baby food products, which should help solidify the company s reputation for fresh ingredients with millennials and their families. The company s transformation from a processed food giant to a major competitor in the fresh food business has also had a positive influence on the company s bottom line. Campbell s shareholders have to be pleased with the 20 percent increase in the company s stock price over the past two years, as the markets, competitors, and consumers take notice of the company s strong commitment to sustainability. Inherent in the company s reinvention is the strong emphasis on corporate citizenship doing good and giving back seem to be top priorities for Campbell s. In addition to acquiring sustainable and fresh food companies, Campbell
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  • Fall '19
  • Business Ethics, Corporate social responsibility, Campbell Soup Company, ethical consumerism

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