While the operational information is needed to find out how the given activity

While the operational information is needed to find

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managers and employees are usually not factored into the decision-making process. While the operational information is needed to find out how the given activity can be performed better, strategic information is needed for making choices among the business options. The strategic information helps in identifying and evaluating these options so that a manager makes informed choices which are different from the competitors and the limitations of what the rivals are doing or planning to do. Such choices are made by leaders only. Strategic information is used by managers to define goals and priorities, initiate new programmes and develop policies for acquisition and use of corporate resources. For example, information regarding the long-term needs of funds for on-going and future projects of the company may be used by top level managers in taking decision regarding going public or approaching financial institutions for term loan. Strategic information is predictive in nature, relies heavily on external sources of data, has a long-term perspective, and is mostly in summary form. It may sometimes include ‘what if’ scenarios. However, the strategic information is not only external information. For long, it was believed that strategic information are basically information regarding the external environment. However, it is now well recognised that the internal factors are equally responsible for success or failures of strategies and thus, internal information is also required for strategic decision making. MANAGERIAL: In most companies, managerial -level managers report directly to top-level managers and are responsible for implementing organizational strategies and functions through communication
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with low-level managers and employees. You often see managerial -level managers in charge of different departments within an organization.
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  • Fall '17
  • Dr. Rick Livingood
  • Management, low-level managers, managerial -level managers

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