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managers and employees are usually not factored into the decision-making process.While the operational information is needed to find out how the given activity can be performedbetter, strategic information is needed for making choices among the business options.The strategic information helps in identifying and evaluating these options so that a managermakes informed choices which are different from the competitors and the limitations of what therivals are doing or planning to do. Such choices are made by leaders only.Strategic information is used by managers to define goals and priorities, initiate new programmesand develop policies for acquisition and use of corporate resources. For example, informationregarding the long-term needs of funds for on-going and future projects of the company may beused by top level managers in taking decision regarding going public or approaching financialinstitutions for term loan.Strategic information is predictive in nature, relies heavily on external sources of data, has along-term perspective, and is mostly in summary form. It may sometimes include ‘what if’scenarios. However, the strategic information is not only external information.For long, it was believed that strategic information are basically information regarding theexternal environment. However, it is now well recognised that the internal factors are equallyresponsible for success or failures of strategies and thus, internal information is also required forstrategic decision making.MANAGERIAL:In most companies, managerial-level managers report directly to top-level managers andare responsible for implementing organizational strategies and functions through communication
with low-level managers and employees. You often see managerial-level managers in charge ofdifferent departments within an organization.