05 Culture Assess 3600 RCDC

Contextual background of various countries verbal

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Contextual Background of Various Countries Verbal Communication 100% Low Context High Context Silent Language Japanese Japanese Arabian Latin American Latin American Spanish Spanish Italian Italian English (UK) English (UK) French French North America (US) North America (US) Scandinavian Scandinavian German German Swiss Swiss
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Cultural Dimensions • Geert Hofstede • 50 countries, 117.000 individuals • Four measurements to explain cultural differences 1. Individualism : Ties between individuals 2. Power Distance : Tolerance and emphasis on human inequality 3. Uncertainty Avoidance : How to deal with the future and risks 4. Masculinity : Inclination to masculine values, achievement
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Individualism • Relation between an individual and her/his fellow • Individualistic societies - Loose ties - Take care of yourself - The society leaves much freedom to individuals • Collectivistic societies - Tight ties among individuals - Individuals are tied in larger groups * e.g. Larger circles of family IND 100 90 80 70 60 50 40 30 20 Japan Germany ANGLO SAX. U.S. LAT. AM. ASIA Brazil EUROPE
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Power Distance • How society deals with the inequality between humans • High Power Distance - Autocracy - Authoritarianism - Acceptance of the centralization of power - Enhance the differences between people
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