Guidelines for advertising which compares one product

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Guidelines for advertising which compares one product to another (“must be factual, verifiable and not misleading”) BENEFITS OF SOCIAL RESPONSIBILITY The importance of social responsibility initiatives in enhancing stakeholder relationships, improving performance, and creating other benefits has been debated from many different perspectives. Many business managers view such programs as costly activities that provide rewards only to society at the expense of the bottom line. Some of the specific rewards include increased efficiency in daily operations, greater employee commitment, higher product quality, improved decision making, increased customer loyalty and improved financial performance. In short, companies that establishes a reputation of trust, fairness, and integrity to develop a valuable resources that fosters success, which then translates to greater financial performance. 1. Trust is the glue that holds organizations together and allows them to focus on efficiency, productivity, and profits. Compelling trust is the highest form of human motivation. It brings out the very best in people, but it takes time and patience, and it doesn’t preclude the necessity to train and develop people so their competency can rise to that level of trust. When trust is low, organizations decay and
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relationships deteriorate, resulting in infighting, playing politics within the organizations, and general inefficiency. Employee commitment to the organization declines, product quality suffers, employee turnover skyrockets, and customers turn to more trustworthy competitors. In a trusting work environment, however, employees can reasonably expect to be treated with respect and consideration by both their peers and their superiors.
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