carried out in New Zealand. The report finds that Burger King (NZ)’s revenue increased by 5% after the price increase. Based on the finding from the report, McDonald’s decides to carry out the proposed price increase. Are you happy with McDonald’s decision? Explain why or why not. I would not agree with McDonald’s decision of raising the prices for its mean product offerings in Australia by 10%. Firstly the secondary data created by Burger King was published in 2002, it’s currently the year 2015 therefore the data may not be relevant to today’s economy due to different time periods. Furthermore, Australia and New Zealand has different economic features such as consumer’s income, different competitors, different demographics and consumer’s lifestyle and eating habits could also be different between the two countries. Therefore there aren’t many consistency between the two companies for McDonalds to rely on Burger King’s reports. Finally, Burger King may have seen positive results from increasing their prices by 5%, however, McDonalds are planning to increase it
Tommy Mach - 25122460 by 10% which is double the amount of Burger King. Again there are not much consistency between these two sales strategies and this increase may have a negative impact on their sales and ultimately resulting in less consumers purchasing their products.
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