Institutions and customer psychology included in the

institutions, and customer psychology. Included in the study are sales promotion, media
organization, market functioning, brand promotion, analysis of consumer behavior, budgeting,
legislation and regulations. The course culminates with the student planning an advertising
campaign.
ASB 2024 Digital Marketing (Credits: 3)
The main goal of the course is to help students understand digital marketing methods, from a variety
of perspectives—as analysts, consumers and entrepreneurs. That is, we emphasize fundamental
concepts rather than specific tactics. We will also look at modeling approaches for executing key
marketing tactics. An ancillary goal is to establish the importance of theory and empirical analysis
as key facilitators of this process. This course offers marketing strategies and approaches as applied
to electronic commerce: planning, implementation, and management of online customer
promotional activities in an online environment.
ASB 2025 Principles of International Trade (Credits: 3)
This course deals with the economics of globalization or cross-border economic activity. More
specifically, the course focuses on international transactions that involve a physical movement of
goods (trade flows) or of factors of production (migration, foreign direct investment). Three themes
are explored: the gains from trade (including the impact of trade on income distribution), the pattern
of trade, and protection.
ASB 2026 International Business Competitiveness (Credits: 3)
This course examines international business with an emphasis on cultural diversity. Topics include
an overview of cultural similarities and differences among developing and developed countries.
ASB 2027 Globalization and Business (Credits: 3)
This course offers a study of political and economic relations in connection with structural power
sources that directly and indirectly affect design and shape of the global political economy. This
course analyzes economic globalization in a historical perspective. It evaluates the arguments of
both its critics and advocates, and pays attention to problems of trade, finance, and economic
development in an economically integrating world.
ASI 1001 System Analysis Concepts (Credits: 3)
This module introduces the students to the concepts and skills of system analysis and design. It
includes expanded coverage of data flow diagrams, data dictionary, and process specifications.
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ASI 1002 Principles of Information Technology (Credits: 3)
This course introduces the student to current technology with an emphasis on online design and
application. Students will be introduced to hardware and software concepts, online media, blogs,
and general networking concepts and security, as well as how to effectively develop and manage
online identity.
ASI 1020 Mathematical Logic (Credits: 3)
This course covers proportional logic and certainty and validity tests, application of set number
theory and counting principles for solving problems. The course develops the skills of abstraction
for computer-related activities
ASI 2003 Operating Systems Concepts (Credits: 3)